Revolt Against Traditional Advertising

Beth Minnigerode with Standing Partnership wrote an interesting post about the rising demand for communications authenticity in advertising. I find the query interesting, but I have to wonder if such authenticity ever left the consumer culture. I think that it was a consumer desire largely ignored, and with such backlash against the corporate culture, many brands are changing their tune.

Regardless of your opinion on this post or Beth’s, the YouTube clip is worth watching.

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