A friend queried me on twitter about the video hosted at Thinkbigart.com. The friend is a photographer, so the 20-minute marketing promo for Over[Exposure], a company aimed at helping photographers market themselves, was particularly relevant. However, I found the information that the author provided to be solid tips for any aspiring entrepreneur. AND, I found the simplicity of this video, a great concept, for those looking to interact with their online audience.
The video, which I think is a bit long, encourages business owners to:
1. Focus on doing the thing you do best.
2. Do some soul searching into what makes your work unique.
3. Connect with your audience and keep the communication forum open … ALWAYS.
I agree with all these points. And to the third point, I think the ThinkBigArt video does a great job. The author is casually and specifically offering informational advice to his prospective audience. This can be done simply with your phone or a friend’s phone.
Check out the YouTube video my friend Emma made to promote her latest creation – Snap Stories. Emma’s demo provides a casual how-to that is driving sales with wholesale and retail vendors. And it cost her very little in production.
Now, if I had a fancy video-capable phone, I would have posted my own sample. But, it remains on my dream list. For all those out there with an IPhone – use it to promote your business and network with your clients. It’s a cost-effective way to stay connected with clients while building your online presence.
