Despite the looming recession and constant negative forecast for retail companies, Washington, Mo.-based wholesaler The HomePort Collections (THP Collections) has maintained a steady course in regards to its marketing and public relations efforts. The company not only improved the quality of its 2009 annual catalog but continued to expand its selection with new items released in August 2009 … just in time for the Summer New York International Gift Fair (NYIGF). As a result, THP Collections received strong sales results at NYIGF.
A young wholesale company, heading into its fourth year, THP Collections has maintained the advice of many business experts. Content to hold a steady path throughout the economic downturn and remain cautiously optimistic about the market, THP Collections is preparing for 2010 and maintaining its public relations schedule as opposed to cutting the budget. The new items abound and the catalog is already in the works… and the media continue to call to spotlight products.
(A portion of THP’s collection is for sale through its retail boutique at TheHomePort.com – check it out.)
There’s a billboard at the exit on my way home each day that reads, “Recession Economics 101: Bill Gates started Microsoft in a recession.” I’m voting for positive thinking with a hearty congratulations to THP Collections on its success at NYIGF.
