Have you ever tried to tap out a song beat to a friend, then you have the friend guess what you are tapping? It seems so obvious to you what the song is, because the music is playing in your head. Your friend, however, only has the benefit of your tapping… and it turns out that only one in 40 can guess a tapped out tune correctly, at least according to dissertation research by Elizabeth Newton in 1990....

Yesterday brought the news that Google was being forced by a Manhattan Supreme Court Justice to reveal the identity of an anonymous blogger, who was “talking trash,” about Canadian-born model Liskula Cohen on a blog called Skanks in NYC. The blog has since been taken down, but the samples I’ve seen of the copy were truly pure trash… upped by the ante of anonymity. In the many discussions...

A friend queried me on twitter about the video hosted at Thinkbigart.com. The friend is a photographer, so the 20-minute marketing promo for Over[Exposure], a company aimed at helping photographers market themselves, was particularly relevant. However, I found the information that the author provided to be solid tips for any aspiring entrepreneur. AND, I found the simplicity of this video, a great concept,...

I am a definite advocate for strategizing and planning your social media marketing before jumping head-first into these forums with your business at risk. For the most part, social media can be harmless, but it also puts your business and brand image online for a full exposure. Janet Jennewein provided me with a great resource for helping clients define and determine an online strategy when she informed me...

I’ve sat around at dinner parties debating whether or not Twitter is a passing fad that will be gone in a year or a social networking tool with some muscle. I’ve been arguing that it is great for directing people to Web sites… And yesterday, a TechCrunch tweet confirmed that I was right. Twitter is now second to Google in driving Web site traffic. The prediction is that by next year, Twitter...

When it comes to social media marketing, I constantly hear clients say, “I just don’t get it. Who has time?” Now, I admit that I came to social media with the same attitude, and for a long time, I ignored social media too because, like my clients, my days were crazy full with other details that didn’t include telling everyone about the minutia of my day. My days aren’t any less...

Check out this YouTube on a GE Augmented Reality piece. Today at lunch, Todd Shasserre was talking vaguely about some augmented reality projects that he’s helping develop at Mozaic. My comment was a gross simplification – “It’s so Jetsons.” Imagine printing an image off your home computer, holding it up to your camera or an IPhone then a moving digital image literally emerges...

Blogger Lisa Young Twittered about a recent Advertising Age article that gives a pretty compelling example of Twitter Marketing provided solid ROI. “In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.” $0 for a Twitter account + Time to Manage (or outsource management) = 15% one-day growth This is a hard ROI stat for print, radio and tv to combat....

Discussion at last night’s Gateway Interactive Marketing Association meeting was all about mobile technology. Mobile video. Mobile Marketing. M-Commerce. Is the mobile wave here yet? The answer to that question was varied, but the one resounding statiistic tossed out for consideration is that only 1% of all Web sites are mobile ready. Compare that measly 1% to the 30 million I-Phone and Blackberry cellular...

The Collective Thoughts blog writer Ryan provided an interesting supposition on his observations of the gender differences in the use of social media. Perhaps the most intriguing element for me is that the assertion is that women tend to discover the usefulness of social media and more adeptly integrate it into their lives instead of focusing on the DIGG voting competitions. Why do I think this is interesting?...