Stacey Rynders is a freelance writer that specializes in brand copy, public relations and strategic communications. This blog provides marketing tips, promotes events, and details professional and client successes.

f/3 at Mad Art, including fave photog Geoff Story

Two of my favorite things – Mad Art Gallery and Photography. The show f/3 opens at Mad Art Gallery and features three artists Leah Oates, Shawn Michelle Smith and Geoff Story. Opening reception is from from 7-11pm tomorrow night, Oct. 2, 2009. The show runs through Oct. 27.
Geoff Story is one of [...]

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Internet: Too Much Free Speech?

Yesterday brought the news that Google was being forced by a Manhattan Supreme Court Justice to reveal the identity of an anonymous blogger, who was “talking trash,” about Canadian-born model Liskula Cohen on a blog called Skanks in NYC. The blog has since been taken down, but the samples I’ve seen of the copy were [...]

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Augmented Reality – pretty cool stuff

Check out this YouTube on a GE Augmented Reality piece. Today at lunch, Todd Shasserre was talking vaguely about some augmented reality projects that he’s helping develop at Mozaic. My comment was a gross simplification – “It’s so Jetsons.” Imagine printing an image off your home computer, holding it up to your camera or [...]

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Twitter Marketing: 15% one-day sales hike for pizza joint

“In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.” – Advertising Age article

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Only 1% of Web sites Mobile Ready?

Discussion at last night’s Gateway Interactive Marketing Association meeting was all about mobile technology. Mobile video. Mobile Marketing. M-Commerce. Is the mobile wave here yet?
The answer to that question was varied, but the one resounding statiistic tossed out for consideration is that only 1% of all Web sites are mobile ready. Compare that measly [...]

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Microsoft Competes With Twitter

Microsoft Releases Twitter-like Product, called “Vine”
By: Rob Hubert
The once innovative and dominant company from Redmon this week announced their plans to start a public beta of it’s Twitter-like “notification system”, called Vine. I don’t really understand why they would invest in this type of a product without a clear return on investment. Twitter is [...]

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NPR saving journalism?

If you want to know where to sink some advertising dollars, it is most definitely with NPR. The news organization has grown its listenership by 98% in the last decade. That’s right, GROWN. This is stark contrast to the fact that newspapers have lost 11.4% of readers and tv news is down 28%.
NPR reaches 26.4 [...]

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Creativity Goes Up When Budgets Are Tight

Inspiration on a Dime
April 03, 2009
by The Creative Group
Do Lean Budgets Impede on Creativity?
* 5 quick tips to promote creativity
When the going gets tough, the tough get more creative, a new survey suggests. 40% of marketing and advertising executives polled said campaigns become more innovative when budgets are lean. 26% felt that tight spending had [...]

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