Communications Strategist
Currently Browsing: News

f/3 at Mad Art, including fave photog Geoff Story

Two of my favorite things – Mad Art Gallery and Photography. The show f/3 opens at Mad Art Gallery and features three artists Leah Oates, Shawn Michelle Smith and Geoff Story. Opening reception is from from 7-11pm tomorrow night, Oct. 2, 2009. The show runs through Oct. 27. Geoff Story is one of my favorite photographers with a talent for capturing people – whether as a freelancer or as the associate...

Internet: Too Much Free Speech?

Yesterday brought the news that Google was being forced by a Manhattan Supreme Court Justice to reveal the identity of an anonymous blogger, who was “talking trash,” about Canadian-born model Liskula Cohen on a blog called Skanks in NYC. The blog has since been taken down, but the samples I’ve seen of the copy were truly pure trash… upped by the ante of anonymity. In the many discussions...

Augmented Reality – pretty cool stuff

Check out this YouTube on a GE Augmented Reality piece. Today at lunch, Todd Shasserre was talking vaguely about some augmented reality projects that he’s helping develop at Mozaic. My comment was a gross simplification – “It’s so Jetsons.” Imagine printing an image off your home computer, holding it up to your camera or an IPhone then a moving digital image literally emerges...

Twitter Marketing: 15% one-day sales hike for pizza joint

Blogger Lisa Young Twittered about a recent Advertising Age article that gives a pretty compelling example of Twitter Marketing provided solid ROI. “In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.” $0 for a Twitter account + Time to Manage (or outsource management) = 15% one-day growth This is a hard ROI stat for print, radio and tv to combat....

Only 1% of Web sites Mobile Ready?

Discussion at last night’s Gateway Interactive Marketing Association meeting was all about mobile technology. Mobile video. Mobile Marketing. M-Commerce. Is the mobile wave here yet? The answer to that question was varied, but the one resounding statiistic tossed out for consideration is that only 1% of all Web sites are mobile ready. Compare that measly 1% to the 30 million I-Phone and Blackberry cellular...

Microsoft Competes With Twitter

Microsoft Releases Twitter-like Product, called “Vine” By: Rob Hubert The once innovative and dominant company from Redmon this week announced their plans to start a public beta of it’s Twitter-like “notification system”, called Vine. I don’t really understand why they would invest in this type of a product without a clear return on investment. Twitter is not generating revenue...

NPR saving journalism?

If you want to know where to sink some advertising dollars, it is most definitely with NPR. The news organization has grown its listenership by 98% in the last decade. That’s right, GROWN. This is stark contrast to the fact that newspapers have lost 11.4% of readers and tv news is down 28%. NPR reaches 26.4 million listeners weekly compared to USA Today’s 2.3 million and Fox News’ 2.8 million....

Creativity Goes Up When Budgets Are Tight

Inspiration on a Dime April 03, 2009 by The Creative Group Do Lean Budgets Impede on Creativity? * 5 quick tips to promote creativity When the going gets tough, the tough get more creative, a new survey suggests. 40% of marketing and advertising executives polled said campaigns become more innovative when budgets are lean. 26% felt that tight spending had no effect on creativity levels, according to The Creative...
Powered by Wordpress | Designed by Elegant Themes