Have you ever tried to tap out a song beat to a friend, then you have the friend guess what you are tapping? It seems so obvious to you what the song is, because the music is playing in your head. Your friend, however, only has the benefit of your tapping… and it turns out that only one in 40 can guess a tapped out tune correctly, at least according to dissertation research by Elizabeth Newton in 1990....

A friend queried me on twitter about the video hosted at Thinkbigart.com. The friend is a photographer, so the 20-minute marketing promo for Over[Exposure], a company aimed at helping photographers market themselves, was particularly relevant. However, I found the information that the author provided to be solid tips for any aspiring entrepreneur. AND, I found the simplicity of this video, a great concept,...

I am a definite advocate for strategizing and planning your social media marketing before jumping head-first into these forums with your business at risk. For the most part, social media can be harmless, but it also puts your business and brand image online for a full exposure. Janet Jennewein provided me with a great resource for helping clients define and determine an online strategy when she informed me...

I’ve sat around at dinner parties debating whether or not Twitter is a passing fad that will be gone in a year or a social networking tool with some muscle. I’ve been arguing that it is great for directing people to Web sites… And yesterday, a TechCrunch tweet confirmed that I was right. Twitter is now second to Google in driving Web site traffic. The prediction is that by next year, Twitter...

When it comes to social media marketing, I constantly hear clients say, “I just don’t get it. Who has time?” Now, I admit that I came to social media with the same attitude, and for a long time, I ignored social media too because, like my clients, my days were crazy full with other details that didn’t include telling everyone about the minutia of my day. My days aren’t any less...

Right now, one of the fastest ways to boost your Web site’s Search Engine Optimization (SEO) is to add video. Recently, Mary Krummenacher introduced me to Activated Marketing – a rather affordable route for small and medium businesses to integrate video into Web sites. For instance, a video cast starts at $580. This includes the actors, script, production and basic graphics. Extra features might...

Thanks to tSunela, one of St. Louis’ best SEO companies, for the twitter on this great article from IMedia with Twitter Tips. To continue to receive helpful SEO and social media management tips, follow tSunela. Here’s a preview: Article Highlights: * Use your real name and a real picture to highlight a human connection * When writing your bio, consider SEO * Include a useful URL Obviously,...

The HomePort Collections has quite a trifecta of PR right now. You can find the Alam Eco Tray featured in the May issue of Good Housekeeping (on newsstands now) in the article “Decorating Under $35.” This item will also be featured on Good Housekeeping TV in the the Mother’s Day Special “Smart Solutions for Moms” which will run May 8 through June 15 on 80 stations across the country....