Yesterday brought the news that Google was being forced by a Manhattan Supreme Court Justice to reveal the identity of an anonymous blogger, who was “talking trash,” about Canadian-born model Liskula Cohen on a blog called Skanks in NYC. The blog has since been taken down, but the samples I’ve seen of the copy were truly pure trash… upped by the ante of anonymity. In the many discussions...

I am a definite advocate for strategizing and planning your social media marketing before jumping head-first into these forums with your business at risk. For the most part, social media can be harmless, but it also puts your business and brand image online for a full exposure. Janet Jennewein provided me with a great resource for helping clients define and determine an online strategy when she informed me...

I’ve sat around at dinner parties debating whether or not Twitter is a passing fad that will be gone in a year or a social networking tool with some muscle. I’ve been arguing that it is great for directing people to Web sites… And yesterday, a TechCrunch tweet confirmed that I was right. Twitter is now second to Google in driving Web site traffic. The prediction is that by next year, Twitter...

When it comes to social media marketing, I constantly hear clients say, “I just don’t get it. Who has time?” Now, I admit that I came to social media with the same attitude, and for a long time, I ignored social media too because, like my clients, my days were crazy full with other details that didn’t include telling everyone about the minutia of my day. My days aren’t any less...

Blogger Lisa Young Twittered about a recent Advertising Age article that gives a pretty compelling example of Twitter Marketing provided solid ROI. “In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.” $0 for a Twitter account + Time to Manage (or outsource management) = 15% one-day growth This is a hard ROI stat for print, radio and tv to combat....

Discussion at last night’s Gateway Interactive Marketing Association meeting was all about mobile technology. Mobile video. Mobile Marketing. M-Commerce. Is the mobile wave here yet? The answer to that question was varied, but the one resounding statiistic tossed out for consideration is that only 1% of all Web sites are mobile ready. Compare that measly 1% to the 30 million I-Phone and Blackberry cellular...

The Collective Thoughts blog writer Ryan provided an interesting supposition on his observations of the gender differences in the use of social media. Perhaps the most intriguing element for me is that the assertion is that women tend to discover the usefulness of social media and more adeptly integrate it into their lives instead of focusing on the DIGG voting competitions. Why do I think this is interesting?...

In perusing Standing Partnership’s blog post by Marijean Jaggers, I discovered that Dooce.com is allegedly “the most popular single-author blog in the English language.” Needless to say, I was curious, so I clicked the link – something I highly suggest you do as well. It’s hilarious. From a bathroom rehab in the third trimester of pregnancy to nicknaming the protruding pregnancy...

Microsoft Releases Twitter-like Product, called “Vine” By: Rob Hubert The once innovative and dominant company from Redmon this week announced their plans to start a public beta of it’s Twitter-like “notification system”, called Vine. I don’t really understand why they would invest in this type of a product without a clear return on investment. Twitter is not generating revenue...

Thanks to tSunela, one of St. Louis’ best SEO companies, for the twitter on this great article from IMedia with Twitter Tips. To continue to receive helpful SEO and social media management tips, follow tSunela. Here’s a preview: Article Highlights: * Use your real name and a real picture to highlight a human connection * When writing your bio, consider SEO * Include a useful URL Obviously,...