Branding

Introducing and maintaining a brand image is as much about the design as it is the message.  What is your brand “About” statement?  What is your slogan or tagline?  Your brand message is integrated into several promotional platforms, and how it is integrated at each stage of your branding communications strategy is vital to your brand’s perception. From your brand story and mission statement to your tagline and company boilerplate on press releases, all represent brand copywriting that are at the core of your company’s image. More important, these copywriting elements are the mainstays used to define your business, product or service. And, while your brand copy includes some of the most concise statements your company uses, brand stories are by far the most crafted and strategic to produce.

Samples:
Ad Copy    Promotional Folder + Inserts    Mission/Vision

Web Copy, Web Management & Web Consulting

Web sites are a premier forum for first impressions and demand a marriage of sophisticated design and savvy copywriting.  For instance, the same copy that you use in a brochure is not necessarily the best for SEO optimization on your Web site. It is important to be selective about the content and the presentation of information on your Web site.  The Web copy in the links below are all samples of my work.  Many of these Web sites were collaborative projects that married my copywriting and Web consulting with other agency and freelance programmers. However, I programmed, wrote and developed the design layout for the CLAC Web site.  The Chouteau’s Landing Web site is a sample of Web management and blog writing.

Samples:

Copywriting & Product Naming

Promotional brochures and catalogs often are essential to service- and product-oriented businesses and are great avenues for showcasing individual flare.  However, it remains essential for your brand’s copywriting to be understood by its target audience, to engage consumers, and to demonstrate product quality or service expertise. Knowing how to finesse the product copy to varied audiences and in a variety of writing forums is a skill I’ve honed during more than 10 years of professional experience and formal training.

Samples:
321 Brochure   MGA Promotional Inserts    On The Move Trifold
The HomePort Collections Catalog

Public Relations, Newsletters & Event Promotion

Every business needs a strong Public Relations campaign. I can help you strategize and implement a multi-tiered, strategic communications campaign that integrates some or all of the following: public relations, newsletters, media opportunities, media management, event origination, networking opportunities, social media management, blog writing, crisis public relations and targeted database development. With proven regional and national public relations and media management results, I can help you tailor your strategic communications campaign to meet your desired objectives.

Samples:
Forbidden Fashion Postcard     THP Collections Media Mentions    Dean Porter Newsletter