If you want to know where to sink some advertising dollars, it is most definitely with NPR. The news organization has grown its listenership by 98% in the last decade. That’s right, GROWN. This is stark contrast to the fact that newspapers have lost 11.4% of readers and tv news is down 28%.
NPR reaches 26.4 million listeners weekly compared to USA Today’s 2.3 million and Fox News’ 2.8 million. These numbers are largely due to the organization’s ability to harness new media as part of its dissemination tactics. There are still some hiccups for monetary support of the organization, but Fast Company’s recent article is interesting in how NPR has leveraged the power of new media. Read Fast Company’s article.
