Check out this YouTube on a GE Augmented Reality piece. Today at lunch, Todd Shasserre was talking vaguely about some augmented reality projects that he’s helping develop at Mozaic. My comment was a gross simplification – “It’s so Jetsons.” Imagine printing an image off your home computer, holding it up to your camera or an IPhone then a moving digital image literally emerges in front of you. Think of the marketing possibilities – an engaging consumer message that customers will want to show everyone! Talk about viral marketing. Imagine sitting in a restaurant where three or four people are using their IPhones to share an augmented reality message with friends – a bevy of digital pop-ups. It seems so surreal and utterly fascinating.
Now, there are some kinks still being worked out that involve making augmented reality interfaceable with so many different software platforms. But there will be campaigns rolling out in the next year. Mozaic is a company to watch! They are doing innovative, super-techie creative marketing.
