Blogger Lisa Young Twittered about a recent Advertising Age article that gives a pretty compelling example of Twitter Marketing provided solid ROI.
“In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.”
$0 for a Twitter account + Time to Manage (or outsource management) = 15% one-day growth
This is a hard ROI stat for print, radio and tv to combat. Of course, a lot depends on the message, culling a following and time to effectively manage a company’s tweeting. I know some businesses are still fighting the need for social media integration into their marketing plans; but it is time to join in or become obsolete.
If you are interested in this topic, check out and join the Social Media Club of St. Louis. There’s an event tonight (with a lot of RSVPs from local marketing gurus) at Atomic Cowboy at 6pm.
